Course Information

Estimated Time: 90 hours

Categories: ,

The course Digital Marketing and eCommerce provides a comprehensive overview of the digital marketing landscape and how it applies to eCommerce businesses. Throughout the course, learners will gain an understanding of the different digital marketing channels and how to use them effectively. This includes topics such as search engine optimization, pay-per-click advertising, social media marketing, content marketing, email marketing, and eCommerce fundamentals.

In addition, learners will learn how to set up and manage eCommerce stores, optimize customer journeys, use analytics to improve eCommerce strategies, and create effective eCommerce advertising campaigns. The course will also cover advanced eCommerce techniques such as eCommerce SEO, PPC advertising for eCommerce, and eCommerce analysis and optimization.

The course also includes a final project where participants will be expected to create a digital marketing plan for an eCommerce business. The course also includes a final exam that covers the key concepts and techniques covered throughout the course.

Overall, the course is designed to provide learners with the knowledge and skills they need to succeed in the digital marketing and eCommerce industry. Whether you’re a business owner, marketer, or just starting your career, this course will give you the tools you need to succeed in today’s digital landscape.

Course Instructor

Myworkmate Myworkmate Author
 

Digital Marketing and E-commerce 2023

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Course Outline

Module 01: Introduction to Digital Marketing

Overview of digital marketing and its importance in today’s business landscape
Overview of the different digital marketing channels and their uses
learning outcomes and important points from week 1
Congratulations you have completed Module 1 

Module 02: Search Engine Optimization (SEO)

Understanding how search engines work and how to improve your website’s visibility in search engine results
Keyword research and optimization techniques
Module 2 quiz

Module 03: Pay-Per-Click Advertising (PPC)

Understanding how PPC advertising works and its benefits
Setting up and managing PPC campaigns on platforms such as Google AdWords and Bing Ads
Optimizing PPC campaigns for maximum ROI
Summarry of Module 3 what we have learnt
Quiz Knowledge Check Module 3

Module 04: Social Media Marketing

Understanding the importance of social media in digital marketing
Setting up and managing social media profiles and pages
Creating and implementing social media marketing campaigns
Measuring and analyzing social media metrics
Understanding Social Media Metrics
Top Social Media Platforms and How to Make the Most Out of Them
Quiz Knowledge check Module 4

Module 05: Content Marketing

Understanding the importance of content in digital marketing
Creating and implementing a content marketing strategy
Types of content and their uses
Measuring and analyzing content performance
Quiz Module 5 Knowlegde Check

Module 06: Email Marketing

Understanding the importance of email marketing in digital marketing
Advanced Email Marketing Strategies – How to Use Email Automation and Triggers
Advanced Email Marketing Strategies – How to Use Email Personalization and Segmentation
Quiz Module 6 Knowledge Check

Module 07: Ecommerce Fundamentals

Understanding the basics of ecommerce and its importance in today’s business landscape
Setting up and managing an ecommerce store
Understanding customer behavior and how to optimize the customer journey
Quiz Module 7 Knowledge check 

Module 08: Ecommerce SEO

Optimizing your ecommerce store for search engines
Understanding how to optimize product pages and categories
Using analytics to improve ecommerce SEO
Quiz Module 8 Knowledge Check

Module 09: Ecommerce Advertising

Understanding how to use PPC advertising for ecommerce
Setting up and managing ecommerce advertising campaigns
Optimizing ecommerce advertising for maximum ROI
Quiz Module 9 Knowledge Check

Module 10: Ecommerce Analysis and Optimization

Understanding how to use analytics to improve your ecommerce strategy
Identifying and solving common ecommerce challenges
Optimizing ecommerce store for conversions
A final exam covering the key concepts and techniques covered in the course.
 

Digital Marketing and E-commerce 2023

SALE KSh 9,500.00

Price increases soon 

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